This is my 1st post and “why blog?” is a great question! I am blogging because I thought it would be fun to share what it’s like to run a one person company and to be more connected to my customers.
There’s stuff about being a one person company I hadn’t thought much about until I got into this. My “ah ha’s” may not be unique, but sharing helps me come to grips with them. And somehow writing them out gives me power over them.
I call my “ah ha’s” the good, the bad and the ugly. Ok, again not unique but I love that movie and the soundtrack (a little background whistling please), and the 3 part story line works well for my points.
The good. There are many many good things about running a one person company. I could make a long list, but here are the obvious ones. I don’t have to make payroll. I don’t have to lay anyone off when times are tough. I don’t have to answer to anyone. I don’t have to follow company policy. I can wear what I want most everyday.
The bad. Although I like to stay positive, here are some bad things that I’ve realized. I am not good at everything. It gets lonely. It gets overwhelming. Sometimes I get in a rut and can’t find a creative bone in my body. But then I remember I don’t have to make payroll, lay anyone off, answer to anyone, follow company policy and can wear my pj’s all day if I want to. Ah, it’s good again.
The ugly. Again staying positive, but there is an ugly thing I’ve realized too. My heart feels like it takes a bullet every time I get rejected. The feeling is the same whether I get rejected by a store or by a customer. Being a person who likes to please, it’s hard being rejected by anyone. I remind myself that I can’t make everyone happy. That retailers want to play it safe and carry the brands that everyone knows by name. That my bras/apparel won’t suit every woman. I am sure all new companies go through their own variety of rejection and it’s part of the journey. But it feels personal to me and therefore ugly.
I am sure if I’d read a book about being an entrepreneur before I started Sturdy Girl I could have read about the good, the bad and the ugly. But then again, being the gal that I am it wouldn’t have meant much to me until I experienced it for myself. Now I know where my kids got that trait.
I am happy to embrace and come to terms with the bad and the ugly, and plan to regularly remind myself of the good. Because reminding myself of the good keeps me motivated and productive and my glass half full, and that is how you run a one person company. More to come…